COMPETITOR ANALYSIS

In a competitive market, it is extremely critical to benchmark your offerings against all players in the marketplace. This piece of information can help you improvise your existing offerings, or make you come up with new offerings. We critically analyse direct and indirect competition - from a functionality, pricing, promotion, distribution and branding perspective.

CONSUMER RESEARCH

Products are created in factories. Brands are created in the minds of consumers. Great brands start with understanding what consumers want. Our team has extensive experience in insight mining. We help you narrow down on what consumers expect from the category, product and brand.

BRAND ARCHITECTURE

Several tangible and intangible elements constitute the total brand experience for a consumer. We help articulate the personality and mission of your brand. This broadly includes brand imagery, positioning statement and narrow customer segments.

LOGO DESIGN

A logo is the face of your brand. It helps aid immediate recall. It encompasses the personality of your brand, and sets the expectation in terms of experiences for the consumer. The logo communicates everything about your brand in an instant. Our creative team designs logos and associated brand imagery elements which will make your brand stand out.

BRAND ACTIVATIONS

Experiential marketing/Below-The-Line helps consumers with touch and feel of the product. It converts the brand into a tangible buying experience for the consumer. This also helps in reaching out to consumers in media-dark places, or targets them right at the point of purchase.  Our partners will help your brand with last mile messaging.

TELEVISION COMMERCIALS

Our team has experience in creating clutter-breaking television commercials. We tie consumer insights with top-notch creatives - which help you meet your brand objectives.

PRINT MEDIA

They say a picture speaks a thousand words. We disagree. It is the marriage of great graphics, along with crisp copy-writing, which creates quality print advertisements. Our team delivers print media solutions in English and regional languages.

CORPORATE FILMS

We create long-form content which can be used for investor relations, funding pitches, sales conferences, or simply for consumers to know more about your brands.

SOCIAL MEDIA MARKETING

Harness the power of social media to reach out to your target audience. Based on the objective, audience and reach - we help your brand strike powerful conversations with consumers. We offer solutions across social media platforms - Facebook, Twitter, YouTube, Instagram & LinkedIn.

SEARCH ENGINE OPTIMISATION

Consumers search for your brand on the internet, before making a decision. We help ensure your website features in the top pages when searched against the appropriate keywords.

WEBSITE USABILITY ANALYSIS

Every consumer has a brand discovery journey, which starts with inspiration and ends with purchase. The design, structure and content of your website needs to mirror the mental map of your users. We audit your website for usability, and recommend solutions that can create happier user experiences.

CONTENT MANAGEMENT

Content is King. Or Queen. The right content can break the clutter and help you deliver the correct message to your consumers. We create share-worthy content spanning text, infographic and audio-visual.