In a competitive market, it is extremely critical to benchmark your offerings against all players in the marketplace. This piece of information can help you improvise your existing offerings, or make you come up with new offerings. We critically analyse direct and indirect competition - from a functionality, pricing, promotion, distribution and branding perspective.
Products are created in factories. Brands are created in the minds of consumers. Great brands start with understanding what consumers want. Our team has extensive experience in insight mining. We help you narrow down on what consumers expect from the category, product and brand.
Several tangible and intangible elements constitute the total brand experience for a consumer. We help articulate the personality and mission of your brand. This broadly includes brand imagery, positioning statement and narrow customer segments.
A logo is the face of your brand. It helps aid immediate recall. It encompasses the personality of your brand, and sets the expectation in terms of experiences for the consumer. The logo communicates everything about your brand in an instant. Our creative team designs logos and associated brand imagery elements which will make your brand stand out.
Experiential marketing/Below-The-Line helps consumers with touch and feel of the product. It converts the brand into a tangible buying experience for the consumer. This also helps in reaching out to consumers in media-dark places, or targets them right at the point of purchase. Our partners will help your brand with last mile messaging.